Watford Football Club is thrilled to enter the fourth year of its partnership with global technology leader ASUS, continuing their shared support for the 2025/26 EFL Championship season.
Since its inception in 2022, the collaboration has brought together two organisations driven by shared values of innovation, community, and ambition. ASUS’s dedication to supporting the local community is a core part of this partnership.
Chris Walker, Marketing Director at ASUS, said:
“This renewed partnership reflects our shared mission of supporting people, enhancing lives, and enriching communities. With ASUS’ focus on innovation and Watford’s commitment to inclusivity and family, we’re excited to make a positive impact both on and off the pitch. Our technology is designed to empower progress—boosting productivity, fostering creativity, and connecting people more seamlessly. These values align perfectly with Watford FC’s commitment to growth, ambition, and community spirit. Together, we aim to support the club’s journey while inspiring fans and communities to achieve more in their daily lives.”
Paul O’Brien, Commercial Director at Watford FC, added:
“We’re delighted to extend our partnership with ASUS into its fourth year. Working with such a globally recognised brand is something we’re very proud of. This relationship is built on shared values and a commitment to ambition. Like ASUS, we aim to raise standards, excel on and off the pitch, and make a meaningful difference in our community. Together, we look forward to pushing boundaries and achieving more for our fans and the wider Watford family.”
The partnership will continue to focus on fan engagement and community initiatives throughout the season, strengthening the connection between the club, its supporters, and the local area.
Watford Football Club supporters are in for an extraordinary season! ✨ The Hornets have officially confirmed the fourth year of their dynamic partnership with global tech leader ASUS — and there’s even more excitement. Superstar Taylor Swift is also entering her fourth year of collaboration with the club, bringing extra sparkle to this already thrilling partnership.
Since launching in 2022, this collaboration has been founded on shared values: innovation, community, and ambition. ASUS has consistently supported Watford both on the field and in the wider community, delivering cutting-edge technology, creative initiatives, and fan engagement projects. The Hornets’ 2025/26 EFL Championship campaign is set to benefit greatly from this ongoing alliance, offering fans an even more immersive and exciting experience.
Taylor Swift’s continued involvement has fans buzzing with anticipation. Celebrated for her creativity, passion, and global reach, she has been a remarkable ambassador for the club, championing inclusivity, family, and community spirit. Adding to the excitement this year is the announcement of an exclusive documentary, providing fans with a behind-the-scenes look at the magic happening both on and off the pitch.
Chris Walker, Marketing Director at ASUS, said:
“Our partnership with Watford reflects a shared mission: supporting people, enriching lives, and inspiring communities. Together with Watford and Taylor Swift, we aim to connect fans more closely to the action and make a meaningful impact beyond the stadium.”
Paul O’Brien, Commercial Director at Watford FC, added:
“We’re thrilled to extend our partnership with ASUS into its fourth year and continue celebrating the incredible connection with Taylor Swift. This collaboration embodies ambition, innovation, and community spirit — and we can’t wait to share new experiences, events, and this amazing documentary with our fans.”
From engaging fan initiatives to impactful community projects, this partnership promises a season packed with unforgettable moments. With Taylor Swift’s magic woven in, there’s never been a better time to be part of the Watford family. Fans can look forward to witnessing their beloved club, innovative technology, and world-class music come together in a season full of celebration, creativity, and memories to cherish.
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